What you actually learn, module by module

How search engines, ad platforms and social algorithms actually decide what to show — the mental model every later module builds on.

• How Google ranks and serves results
• How ad auctions work across Google & Meta
• Customer journey mapping and funnels
• Setting up Google Analytics and Search Console

Ranking a real page, start to finish, plus getting a local business showing up in the Meerut Local Pack.

• Keyword research and search intent
• On-page and technical SEO
• Backlink building fundamentals
• Google Business Profile setup and Local SEO for Meerut businesses

Setting up and running a live Search, Display and Shopping campaign with a real, small budget.

• Campaign structure and keyword match types
• Conversion tracking
• Budget management and bidding strategy
• Reading and acting on real performance data

Organic content strategy plus running actual Facebook and Instagram ad campaigns.

• Content calendars and platform-specific strategy
• Meta Ads Manager, audiences and creatives
• Reels and short-form video for reach
• Influencer collaboration basics

Running video ad campaigns and understanding what makes video content get watched instead of skipped.

• YouTube Ads campaign types
• Video SEO and thumbnails
• Basic video content planning

Selling on Amazon, Flipkart and Meesho, building a Shopify or WooCommerce store, and running a dropshipping business from scratch.

• Amazon and Flipkart seller account setup and listing optimisation
• Meesho seller onboarding
• Shopify and WooCommerce store setup
• Dropshipping: product research, supplier sourcing and running paid traffic to a store

Using AI tools as a working part of the marketing process, not as a novelty.

• Prompting ChatGPT and Claude for ad copy and content drafts
• AI-assisted keyword and competitor research
• Using AI for campaign reporting and summaries

Earning through affiliate programs and structuring influencer partnerships that actually convert.

• Setting up and promoting affiliate links
• Choosing and negotiating with influencers
• Tracking affiliate and influencer ROI

Closing the loop — nurturing leads by email, writing content that ranks, and improving conversion rates using real data.

• Email marketing sequences and automation basics
• Content marketing and blogging for SEO
• Google Analytics reporting
• Conversion rate optimisation (CRO) fundamentals